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Building Relationships with Local Media
How to get your story out in Minnesota’s ever-changing media landscape

We’ll cover trends and challenges in traditional media and how to cut through the noise with powerful press releases, relationship building, and, when all else fails, shouting your own story from the rooftops (and, er, Facebook).

Takeaways from the session:
1. What’s the deal with the news media these days? Staff turnover and shrinking budgets have made traditional newspapers and broadcasters tough to reach. Understand the challenges in independent media and the trends you can tap into.
2. Pitching 101: We’ll cover how to write a press release and connect with busy reporters and editors. And you’ll get a crash course in the fun part of storytelling – how to identify good characters, compelling storylines and strong visuals.
3. If you can’t break through with a feature you’ve pitched to the news, here’s how you can tell your own story. We’ll touch on the basics of social media posts along with paid stories and promotional stories.

Multimedia journalist Nora Hertel spent four years with the St. Cloud Times and many more with outlets from local radio to The Associated Press. Nora is the founder of a digital news startup called The Optimist ( serving greater Minnesota with solution-focused stories on the environment, business and social issues.

Oct 12, 2022 11:00 AM in Central Time (US and Canada)

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